02 November 2010


So I started posting my fliers for the experiment that I am running starting this week. In fact, just today, I had three participants, and I have a few more this week. Hopefully, I can finish the forty participants in no time, just in time for the deadline for a conference that my collaborator and I would like to attend to. But we also need to hope for the fact that there is a significant result.

But anyway, I noticed that if one pays attention to the billboards, there are so many things that one can find information on. In a given billboard, there's so many things that one can notice.

First, there are the experiments. One can participate, and earn a small amount of money. There's my experiment, of course, and there are other experiments. One can participate in a study of health behavior and earn money. One can have their brain waves recorded while doing some task and earn money. One can participate in an exercise test and earn money. So many experiments to choose from.

There's also parties. There's the parties that are hosted by the clubs downtown and one just needs to prove that he or she is 21 years old or older in order to drink, and dress up nicely, and pay the cover fee, and one can enter the party. There are also parties overseas, such as during spring break. Parties in Cancun, or Puerto Vallarta, or Acapulco. They come with pictures of hot men and women in skimpy clothing enjoying their life in the pool.

What else? One can find educational materials in the billboards. One can find information on classes for the GRE or the LSAT or the GMAT or any other standardized tests. There's companies that offer review classes for these tests, and they advertise their services through the billboards.

One can also find information on plays and recitals and other gigs that are happening on campus. There's a camping group, there's a group that is planning to visit the American Southwest during the spring, there's a group for everyone.

One can also find God in the billboards, if one is in search of one. Several churches are advertising their schedule of services through the billboards. And at the same time, the skeptics are also advertising their schedule of meetings if one is doubting the existence of God and wants to know the other side.

So yeah, the average college student is bombarded with all these information, that people just need to choose wisely which to digest. Otherwise, one will be overcome with activities and one's focus will be lost.

(Human-Stone Scale, from my Saqsayhuaman Series)


  1. Our billboards in Ottawa are very similar! A bit of everything, from yoga class to binge drinking invites and finding God sessions. Billboards are fascinating from a sociological angle!

  2. Zhu,

    Yes! I wholeheartedly agree! There's plenty of information for every type of person in billboards.